While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. DM industry is worth $68 billion! Also, according to eMarketer, last year, advertising via mobile phones and tablets rose 200 percent to $6 billion. This market is estimated to touch $7.8 billion soon. This rise is leading to high demand of professionals skilled in digital marketing
With features like cost effectiveness, instant response, flexibility, convenience, digital marketing is making a strong impact in the world of marketing and advertising. While other industries are struggling with growth rate of 5 to 10%, digital media industry is booming with 40% growth rate.
At Present in year 2017, Total Advertising industry is worth 7.94 billion $ in India. Out of which 1.78 Billion $ is getting spend on Digital marketing including mobile ads. It will continue to grow at a growth rate of 16%. People are spending good time on mobiles and social media.
As per recent study, internet penetration in India is yet to cross 16% of the population.